Monday, 31 August 2009

• Hi-Chew, What Are You?

  
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  Visiting Kinokuniya, a branch of the Japanese bookstore chain, in the Palisades Mall for the first time, I came upon Hi-Chew candy at the register. Seeing as I am no real devotee of Japanese pop culture, I was all, like, "Hi-Chew who?" In other words, I was a Hi-Chew candy virgin.
  
  Not anymore, though.
  
  I tried that candy. In fact, I found it hard not to eat. That stuff is delicious with a capital Yum! Still, something bothers me about Hi-Chew. It's marketed as a "fruit chew," but the consistency is so hard to pin down. It's like gum, but yet not. It's like taffy, but yet not. Its texture is as amorphous as the best way to describe it. I haven't been this confused since I first came across Razzles.
  
  Do you eat Hi-Chew candy? How would you describe it?
  
  

  • 12:10 PM
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